At Good Time Vintage, we share a profound appreciation for the artistry and engineering of vintage timepieces. Founded in Brooklyn, our journey began with a fascination for mechanical watches from the mid 20th century. Our founder’s first acquisition, a 1960s Omega, ignited a passion for the intricate mechanics and precision of horology. However, the experience purchasing this watch revealed a significant gap in the retail market, characterized by a lack of transparency and accessibility for enthusiasts seeking quality vintage watches.
We recognize that the process of finding the perfect timepiece can often be overwhelming, with numerous platforms and sellers presenting challenges in terms of trust and authenticity. At Good Time Vintage, we believe that timeless style should be accessible to everyone. That’s why we developed our Principles. We meticulously curate a collection that exemplifies timeless elegance while being committed to providing transparent information about each timepiece, ensuring that you can make informed decisions with confidence. We invite you to explore our collection and discover the perfect watch that speaks to your personal style and history.
At Good Time Vintage, our pricing is simple, transparent, and built to benefit the buyer—not to support bloated retail overhead. We operate with a lean model and a flat 20% profit margin, while traditional retailers often require 50% or more to cover their costs.
A side-by-side comparison, using a $4,000 watch as an example:
| Cost Category | Good Time Vintage | Traditional D2C Retailer |
|---|---|---|
| Acquisition Cost | $4,000 | $4,000 |
| Taxes & Compliance | $200 | $200 |
| Service / Watchmaking | $150 | $150 |
| Delivery & Insurance | $150 | $150 |
| Transaction / Payment Fees | $100 | $100 |
| Warranty / Returns Reserve | $300 | $300 |
| Sales, Content & Marketing | Not included | $600 |
| Facility / Office Overhead | Not included | $500 |
| Payroll / Team Costs | Not included | $700 |
| Subtotal (True Cost) | $4,900 | $6,700 |
| + Markup (20%) | $1,225 | $1,675 |
| Price | $6,125 | $8,375 |